STARR 103.5 FM is an urban, lifestyle radio station, which focuses on the delivery of compelling programmes through good music, entertainment/lifestyle- led talk programmes and sports for its target audience. In respect of News and Current affairs, it seeks to deliver accurate, factual, relevant and newsworthy stories to its listeners. It seeks to entertain and educate the target listeners through music and talk content that it puts out there on air, through its events and promotions.