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John Seroney

John Seroney

SUMSERON COFFEE & TEA LTD   

Specialized in the production of exceptional single estate and single cooperative Arabica coffee. The mission is to lead the industry towards ethical sourcing and exporting traceable, unique coffee while focusing on sustainability, environmental conservation, and ecosystem preservation.

Major Achievements

  • They oversee the entire coffee value chain, from soil to cup;
  • In just one year they shot their annual revenue from $3,000 to $200,000;
  • CAFE Practice Officially Certified;
  • Exhibitor, among others, at the SCA EXPO 2023 in Portland and 2024 Specialty Coffee Expo in Chicago;
  • Official invited at the World of Coffee of Copenhagen 2024, and by the Kenya Innovation Agency at the 2024 Innovation Week;
  • Closed key collaborations among which with Kahawa 1983 and Uganda Mbale Coffee;
  • Among its key action pillars, Coffee for Peace, Coffee for Women, Coffee for Youth, Coffee for Environmental Conservation, Coffee for Education;
  • They annually hold the Seed Program, collecting $0.01 from each kilogram of coffee they sell throughout the year to fund the program. Seeds offer financial grants to small coffee producers and farmers at coffee cooperative societies they work with to implement sustainability projects they identify as beneficial. By directing iridescent funds into Seeds, Sumseron supports more projects and increases the resilience of coffee farmers and their communities.

Company Logo

Industry

Agribusiness

Country

Kenya

Title

Managing Director

Program

WONDER, Cohort 3

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