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Roy Njoka

Roy Njoka

Terra Lima

Kenyan operator of a digital commodity chain platform intended to connect a trusted network of smallholder farmers and cooperatives in Africa to global markets. This digital platform mainly connects African farmers with food producers and co-operatives for the supply of fresh fruits and vegetables.

Major Achievements

  • Onboarded 5,000+ farmers across Kenya  
  • Facilitated over $20K in financing for smallholder farmers 
  • Their impact extends to 20,000+ acres of sustainable farming, reducing deforestation and promoting regenerative agriculture 
  • 3x increase in farmers’ earnings over the past 12 months (as of January 2025) 
  • Developing blockchain-backed traceability for ethical sourcing 
  • Securing partnerships with buyers, cooperatives, and fintech lenders 
  • Expanding operations beyond Kenya, piloting exports to international markets 

Company logo

Website

Industry

Agribusiness

Country

Kenya

Title

CEO

Program

AYUTE Kenya 2024 

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