Zemenay is Ethiopia’s first plus-size and size-inclusive fashion brand, established in 2017 to represent often underrepresented community. Built on the pillars of sustainability, body positivity, and storytelling, the brand celebrates individuality and inclusivity through wearable art. Zemenay’s mission is to foster a more inclusive and confident society where everyone feels valued and empowered to express themselves through fashion.
Betselot Zewge
Zemenay
Major Achievements
- Participated on different stages like Hub of Africa fashion week, Berlin fashion week’s Neo fashion platform in Germany, Cape Town week of fashion and CANEX at Intra African trade fair;
- The brand was featured by Vogue Italia and Vogue USA;
- Opened an international online store ‘Not Just A Lable’ that supports emerging creative businesses in fashion industry;
- Opened a new branch in Addis Ababa;
- One of the six finalists of the UltraFashion Project.
Company Logo
Industry
Fashion
Country
Ethiopia
Title
Founder
Program
MBA Ethiopia (2023/24)
Gallery
