Aloysious Ssendegeya

Roy Coffee Processors & Exporters

• Founded in 2019, Roy Coffee produced its first product in December of the same year.
• Launched two product lines under the Roy Coffee brand: roasted Arabica beans, and roasted & ground coffee (in 125 g and 250 g packs).
• Built a customer base of more than 100 customers within ~1.5 years of operation.
• Established direct sourcing from smallholder coffee farmers in Kanungu (western Uganda) and implemented quality assurance practices (raised drying platforms, post-harvest handling) to improve quality.
• Set up a youth-led operational model: company started with three youths and grew to seven working in the business (as of 2021).
• Created a community outreach and training initiative (via “The Circle Club” under the National Christian Students Association) to train youth in value-chain participation (coffee growing, processing, etc).
• Wrote public commentary on value-addition of by-products in coffee (e.g., opportunity in briquettes from coffee husks) and youth entrepreneurship.
  Featured as a youth entrepreneur in the coffee sector in Ugandan business media (e.g., Business Focus, Campus Bee).